Our Story

As a mum, I quickly learned that motherhood is beautiful—but it’s also busy, messy, and non-stop. Between nappies, snacks, toys, and the random things only a toddler can need, I was always rummaging through my bag, never quite finding what I needed when I needed it.

I wanted a bag that made sense for mums. One that didn’t scream “nappy bag,” but still had a place for everything. Something stylish but tough enough to handle the spills, the playground, and everything in between.

So I created it—the 'Mallorie' bag. Designed with love and experience, this bag is all about making your day a little easier. With smart compartments, wipe-clean fabrics, and a design you’ll actually want to carry, it’s the bag I wish I had from day one.

From one mum to another—I see you. You’re doing amazing. And you deserve a bag that works as hard as you.

The idea for the practical mum bag came to me during a trip to our local shops. I was getting my daughter ready and I remember trying to squeeze a nappy and a pack of wipes into my small everyday cross body bag and then I had a lightbulb moment! I can create a cross body bag that has its own nappy and wipe compartments with a dispenser flap for easy and quick access to a wipe!

I started sketching out ideas during nap times and late nights, dreaming of a bag that was functional, stylish, and made with real-life motherhood in mind. I wanted it to be roomy but organised, durable but beautiful, and practical whether I was heading to the park, a playdate, or just the supermarket.

Every feature of the practical mum bag has been designed from lived experience—from the wipeable linings and cleverly placed pockets and compartments, the custom style that suits any outfit or outing. It’s not just a baby bag—it’s your bag.

Inspired by my daughter and created for mums like me, this bag is my way of saying: I get it. You’re juggling so much. You deserve something that supports you and keeps up with your day.

Because motherhood is full-on—but your bag doesn’t have to be.